Marketing it maybe and a good idea it is too. Team Sky though their Facebook page can get you to feel a little close to the action come Saturday with your own personalised Team Sky Jersey (if only in an avatar at this stage!)
So being a fan and supporting the only British team in the Tour de France InThePeloton now has its very own Team Sky jersey. At this stage it is only an avatar but I’m sure someone at Raffa or one of the other sponsors will get these into production especially if Froom wins.
Well that may be a few weeks away, and until then I’ll wear my avatar with pride, or the blog will anyway.